Today we bring you career advice for 30-somethings from Brian Fetherstonhaugh, CEO of OgilvyOne.  He stresses the importance of long-term planning early in your career in order to set yourself up for success later.  Here are his recommendations on 5 career moves to make in your 30’s that will have a lasting effect.

1. Find Your Sweet Spot

The sweet spot is the convergence of three things: what you’re good at, what you love, and what others are willing to pay for. If you’re not sure what your sweet spot is, use your 30’s as the time to figure this out. Have you always wanted to delve into data analysis? Ask your boss for opportunities to work on projects involving that. Did you once have a dream of working in graphic design? Spend a year or two figuring out if you’re good enough to make a career out of it.

2. Fuel Your Career Tank

Your 30’s is the perfect time to refine skills, push yourself outside of your comfort zone, and develop meaningful relationships with those with similar career interests. Take some time to examine your weaknesses and how you can improve upon them. Look to build skills that are transferable, or easily transitioned to different industries. Make sure you are building relationships with people you can learn from and who can be mentors.

3. Future Proof Your Career

Ask yourself: will your chosen field last the next 30 working years? The jobs that require repetition are most at-risk, so consider working on the skills that are hard to replicate: creativity, judgment, insight, invention, and trust building.

4. Assess Your Personal Time

Consider everything you are doing in terms of work, family, community, health etc. and create a pie chart. Are you being drained of energy based on how you are spending your time? How can you adjust the pie chart to ensure you are spending time on the activities that energize you?

5. Give Yourself a Career Day

Take one day per year to assess how far you’ve come and determine where you’d like to go. Write out long-term goals and the steps required to get there. From there, plan out your activities for the next twelve months to ensure you stay on track.

As we mentioned in previous blogs, we love to share our favorite tips we come across.   We love Brian’s tips because they are succinct and practical.   If you have tried these, drop us a line and let us know how they worked for you! If you want to learn more, you can access the full article here.


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